Research Report Template In Word

Friday, April 26th 2019. | Sample Templates



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research analyze Flyer Templates once analyze participants are selected, it’s important to speak readily and supply important, logistical assistance in a constant, professional manner. the following templates are available to with ease alter area, contact guidance, maps, and so on. for each and every examine.   White paper templates: Our favorites + how to create your own To every thing there’s a season, and when content material entrepreneurs need an asset for lead nurturing, they regularly flip (turn, turn) to white papers. a long-form category of content, white papers may also be high-performing belongings for all forms of brand desires, even if customer schooling, notion leadership or lead generation. youngsters, it takes much more work to post a white paper than it does a blog post. when you might be capable of churn out weblog posts like clockwork, white papers commonly entail a lot of long-established analysis, expert writing and design formatting. want assist establishing a extra iterative method for developing white paper content? believe using white paper templates. We’ve picked out a number of of our favorite templates, but before we get to those, let’s back up and check what makes a fine white paper in more suitable element. what is a white paper? You may get a unique reply to the above query depending on whom you ask. for example, in financial features or executive a white paper is usually an in depth coverage document that may reach up to a hundred pages. in the content advertising world, a white paper is tons shorter. a regular advertising and marketing white paper levels from 5 to 10 formatted pages. besides the fact that children, it retains most of the same issues of normal analysis and extrapolation of the subject rely. in line with SEMRush, white papers had been the sixth-most ordinary content material category that marketers produced in 2019, tied with eBooks. The introduced size makes it possible for your content advertising group to dive deeper into the merits of your items and functions or a particular industry style that you wish to lean on. Why write a white paper? if you really need a intent, listed here are a couple: basic B2B advertising cloth White papers are peculiarly effective content material property in B2B advertising. products and features oriented towards businesses may need more space for explanation than a blog put up. enterprise prospects will probably ask for extra particulars on items and capabilities – which that you may effectively deliver via a white paper. In a 2019 survey on B2B content advertising and marketing from Demand Gen record, fifty six% of respondents talked about white papers have been constructive early-stage content material items; 33% observed the same about white papers as mid-stage content. ideal gated asset e mail addresses are gold for content marketers, and many online users are willing to trade their data for a important white paper. As such, white papers will also be effective lead technology equipment. counting on your distribution method, you may also opt to gate the white paper on a landing page with a fill-out form. simply ask for just a few bits of counsel, like identify and e mail tackle. Too many questions — e.g., industry, function, location — can create a much better barrier to downloads. highly shareable should you produce content, you ideally desire readers to share your property with others. White papers, as the Demand Gen document found, are truly the absolutely category of content material to be shared with colleagues. 55% of respondents noted they shared white papers, more than the quantity who spoke of they shared webinars, case experiences, video content and infographics. while a white paper may additionally no longer instantly strike you as a shareable asset, a well-crafted white paper can spread like wildfire on social media or inside skilled circles and boost your brand cognizance. 5 steps to publishing a white paper Having a white paper template goes to make the artistic manner that a lot less complicated. And when you discover a couple favored templates, the method will be even more streamlined, permitting you to continuously produce extraordinary white paper content material. greater on that in a little bit. unless then, listed here are some basic steps to publishing a white paper. 1. outline your target viewers who is studying your white paper? extra importantly, who are the readers you need to be reading your white paper? As with every other content material category, white papers need a target audience. earlier than doing any writing, your crew must outline the most suitable reader and their motivations. Your goal viewers could be C-suite executives, branch heads or procurement choice-makers. after all, have a concrete definition of your viewers in hand before doing anything else. 2. Do the analysis Readers predict more from white papers, whether deeper insights or idea management they could’t find any place else. a great white paper will bring on these expectations. Your advertising team will should roll up their sleeves and do some common research to speak knowledgeably concerning the topic. This may also entail inner interviews along with your product leads or different discipline remember experts. At a minimal it skill gathering an array of sources to returned up your white paper. 3. conclusion with a flourish White paper conclusions offer you a chance to make an impact on readers. they’ve invested their time, and by way of the end predict a detailed that summarizes every thing neatly and offers them with key takeaways. Put as a whole lot effort into writing conclusions as you do your introduction – and don’t neglect calls to action. CTAs deserve to be clear, certain and critical to the white paper. four. format the replica with design aspects The white paper design you opt for will have a huge effect on how the content material is bought. White papers can completely be artistic documents, not simply droll pages of chunky text. at the very least, comprise your brand colour scheme into the white paper layout. but also accept as true with adding: Pull prices. photos/photographs. Illustrations. Charts and graphs. Design aspects will no longer only support destroy up the copy, but additionally beef up key takeaways you are looking to galvanize upon readers. 5. examine your distribution method First off, pick out the file category to your white paper. PDF is probably going essentially the most regular file layout, but observe medical doctors may additionally work. in case you format your white paper in HTML5 or Adobe InDesign, although, you could add interactive design aspects that deliver your content to life. when it comes to advertising and marketing channels, suppose about distributing your white paper through e-mail campaigns, social media or as a “thank you” for attending a webinar. at all times be certain to construct out a landing page and a form to your white paper to compile lead tips. Our favorite white paper templates Templates can aid speed up your inventive process. You could even have your own interior templates that have brand instructions inbuilt. otherwise, in case you’re attempting to find a very good white paper template, we’ve just a few in intellect: Venngage Venngage has a large choice of templates, with many designed for particular functions, together with content advertising white papers and human components white papers. which you can take a look at their web site for the whole complement of white paper templates. that you may access some with a free account, while others require a top rate account. Lucidpress Lucidpress has lots of of content templates, and a handful of white paper templates. We like these on account of the balance the templates give between reproduction and design aspects. that you may sign in with your e mail tackle to personalize the template. Visme Visme is an additional company of templates, with a few white paper codecs that truly trap the attention. Like with different providers, you’ll should register for a free account, though most Visme templates are premium. in case you do improve, you’ll get access to various templates that present superb visuals that can deliver your replica to the next stage. Pinterest attempting heading over to Pinterest and looking “white paper templates.” You’ll get lots of results for white papers of all kinds. that you would be able to add on other keyword phrases like “B2B advertising” or “enterprise coverage” to find white paper templates specific to your use case. Create our own white paper template in case you have adequate inner resources, feel about growing more than a few white paper templates. Investing the trouble now can result in more seamless content material construction down the line, together with quick iteration of white papers to reply to existing events or explain product updates. just make sure that your template facets: a cover web page. A desk of contents. An introduction. leading replica pages with branded points. A conclusion with a clear CTA. An ending “contact us” web page. make sure to have your colour scheme interwoven all over the template, and go away distinct space for photos, visuals, customized illustrations, charts and different design elements. something template you decide to use or boost to your own, be certain to make respectable use of it. White papers are effective content varieties for all consumer demographics and helpful lead gen tools — however simplest in the event that they are high excellent and targeted. Templates help you greater normally create at that level. visitor Posting: a way to Get it right (When So Many go wrong) “visitor posting,” done right, isn’t a grimy note. I’ve used visitor posting to construct my company and set up my very own link-building agency. however because the announcing goes, there’s no such aspect as an overnight success. all through my career, I’ve obtained a whole bunch of rejections on the adventure to landing a couple of huge wins. whereas rejection comes with the territory, that you may do a few things to improve your possibilities of success. listed here, I share some most excellent practices for guest weblog prospecting, inserting together a winning pitch, and growing content that editors love to put up. how to discover the appropriate blogs in an effort to accept your pitch the first step to any a success outreach crusade is to discover the right blogs to attain out to. The greater centered your record, the more advantageous. The goal is to discover blogs which have published identical content material earlier than and have a huge satisfactory viewers and brand to justify the time spent developing your article. essentially the most general mistake is Googling for listicle posts that checklist industry blogs (e.g. “saas blogs that settle for guest posts”). while this may additionally appear effective on the surface, blogs on these lists are sometimes out of date or get hold of a whole bunch of equivalent pitches a day. while there’s nothing wrong with trying to guest publish on better websites, if you don’t have a big portfolio of exceptional content, it may also be a combat to damage through the noise. fortunately, guest posting is like the traditional snowball effect—the more excellent locations you’ve been published, the less complicated it is to discover new opportunities. listed here are three more advantageous the way to find the appropriate places to submit. 1. check in within your latest circles (partners, SMM followers, and so on.) Editors and content managers around the globe pray for great visitor submit submissions. sadly, most submissions are so low first-rate that it could take as a good deal work if not greater than just writing a new article themselves. just about, any one who runs a blog is at all times attempting to find top notch content material to post, in spite of the fact that they don’t publicly ask for visitor publish submissions. as an example, some time ago, I published a visitor submit on the SE rating weblog however they don’t settle for guest posts. The SE rating blog doesn’t even have the functionality on their blog to add an creator photograph and byline, in order that they delivered a brief paragraph stating that this publish changed into delivered with the aid of me: an easy way to get the listing of your Twitter followers along with their site URLs is by using a tool known as Followerwonk. Go to a tab that says “style Followers,” and click on on the Export button: once you get your followers in a spreadsheet, you’ll see a column with their website URLs: in case you are looking to be trained greater about this formulation, I extremely recommend checking out my submit here that shares a way to do it from A to Z. 2. Run a short competitor evaluation to locate companions’ (and rivals’) guest posts It’s a good deal less difficult to set up relationships with publications that have up to now posted equivalent guest content material. You already understand that they’re interested in such content material—you just need to get a hold of a superb-enough pitch. here are a couple of other advantages of following in companions’ and rivals’ footsteps: The record of blogs that you simply get is one hundred% imperative to your business and expertise. You don’t deserve to spend loads of time to determine if these blogs settle for guest posts. via a mutual connection, that you could regularly get direct entry to an editor or content supervisor to increase your possibilities of getting posted. for instance, in case you word a new visitor put up on a book you’re drawn to, which you could reach out to that creator via e mail or social media and ask the most reliable method to get in touch with that blog. To find visitor posts, which you can use the “New one way links” record in Ahrefs. just set the optimum timespan and click on on “reveal New inbound links”: Then, beginning searching for guest posts among the many links within the results. Most guest posts include an writer bio that carries keywords like “working for XYZ,” “founder of XYZ,” “marketer at XYZ,” and so forth. In Ahrefs, that you may look for these keywords within the surrounding text close the anchor link: To show you an illustration of what it seems like, here’s the outcome showing a visitor publish delivered by means of Sendx.io: in case you don’t use Ahrefs, there are a number of alternative equipment equivalent to CognitiveSEO, Majestic, SEMrush, or Moz. three. find your business groups on facebook/LinkedIn in addition to the use of a device comparable to Ahrefs, both facebook and LinkedIn are effective structures to discover the right guest posting opportunities. as an instance, on facebook, there’s a favored group, “B2B bloggers boost community,” for link-builders and content material marketers. during this group, which you could locate visitor post alternatives immediately. There are additionally rather a number of businesses in LinkedIn that are concentrated on guest post partnerships as well. Slack channels concentrated on content advertising and marketing and/or hyperlink constructing are on the upward push and a different area to engage and search for alternatives. There are entire communities devoted to constructing relationships with editors and content managers as neatly. bear in mind, the usage of social media doesn’t offer you an excuse to be entitled or impolite. comply with the guidelines of the agencies, and spend a couple of minutes day to day attractive or offering assist in those communities. As with most issues in company, relationships take time to construct! What most pitches get wrong whereas there are lots of optimum practices about expanding the success of your visitor submit campaigns, researching from what not to do can also be simply as advantageous. illustration 1: “I’m XYZ, and i’d like to write on your web page” right here’s a recent instance of a pitch from my very own mailbox: What’s wrong with this pitch? I have no concept who the adult is. The sender doesn’t thoroughly introduce themselves, nor do they attach any contact guidance. No hyperlinks to old work samples. there is nothing to point out that this adult has the journey necessary to visitor publish. Asking questions that have already been answered. In my case, we have clear visitor submit instructions on our web page. The fact that they’re asking if we accept visitor posts indicates they didn’t do their research. Zero personalization. This pitch is that it is one hundred% usual, likely copied and pasted and sent to a whole lot of different sites in hopes they would get one yes. instance 2: Overused e mail outreach templates the usage of templates to your outreach can store time, but editors and content material managers can spot them from a mile away. right here’s an additional instance of a standard email template that outreach experts (or may still it be “specialists”?) preserve sending over: What’s wrong with this one? deceptive. while I don’t like being cynical, I’ve considered this play out time and time once again. hyperlink builders will often use the pitch of being an “intern” to enhance the possibilities of a response. Overused template. while there’s nothing incorrect with the use of email outreach templates (and sure, we use them as well), your templates may still be as pleasing as possible. “excessive nice guest put up.” after I see the phrase “excessive high-quality guest submit,” I’m 100% certain that I’ll get rubbish content material. different phrases to avoid as well: “in-depth”, “practical,” “neatly-researched,” and so forth. No hyperlinks to content material samples or visitor posts. To me, this leaves an impact of an absence of authority and credibility. once again, in case you have samples, share them! You also can link to your site in case you’re new and just getting begun. if you do use a template to help retailer time, all the time add a number of sentences of personalization that reveal you’ve completed your research. for example, that you could say, “howdy identify, I in fact enjoyed your latest article on networking, I discovered #4 specifically effective…” then dive into your ask. here are some templates for proposal to get an idea of how one can constitution your personal pitch. (nonetheless, as with every template, recognize that editors have considered the above 1,000,000 times, too—if you haven’t in fact examine the content or didn’t really care, don’t trouble.) example 3: Bulk sender mistakes the use of a bulk sender device can lead to awkward emails such as the one beneath: What’s incorrect with this strategy? Random compliments. in case you desire your compliment to seem credible, you should be means extra specific (which is unattainable in case you’re the use of a bulk sender device). No hyperlinks. once again, all the time consist of a link to your website or other areas you’ve posted. no longer having examples is a crimson flag. URL as a substitute of considerate anchor text. My web page name was inserted as a URL in preference to as a hyperlinked enterprise name (as a real human user would). rapid delete. In my journey, it’s at all times stronger to move straight to the factor than to add useless sentences and fluff content. be aware—a strong pitch has to be short and candy! 7 the way to make a successful pitch i will be able to’t overstate this enough: When pitching your visitor put up, all the time, at all times, always follow the guidelines and directions. If a e-book asks for a particular field line, use that discipline line. If a e-book asks on your draft to be in Google docs, use Google docs. listed here are some other effective assistance: 1. Introduce yourself. This can be one primary sentence that contains a hyperlink to your website or LinkedIn profile. No should tell your lifestyles story. 2. provide a very good explanation why you’re writing to them. To provide you with some context, a motive like “i noticed that your blog accepts guest posts and that’s why I’m writing to you” isn’t a pretty good purpose. Your “why” may still be framed in terms of adding price: Emphasize capabilities/competencies. You could write that you have lots of journey in what they write about, while proposing a listing of your old posts to support your claim. Align with their latest content material goals. for instance, “i realized on social media you were writing extra about website positioning recently, and i believe I even have the perfect piece that may complement these two items you already have.” focus on website positioning merits. content managers love decent analysis. in case you’re respectable at key phrase analysis, spotlight the biological capabilities of your pitch. 3. Add examples of your previous posts. always encompass examples to your pitch. if you don’t have examples to exhibit, invest time in writing an article on Medium or your own weblog. while I desire it weren’t the case, now not having examples is a huge purple flag. Ideally, you need to include three–four imperative examples showcasing your work. if you’re attempting to write down for a go back and forth weblog, as an example, you don’t want to lead with a bit on search engine optimization. four. Add an inventory of subject matters which are principal for the blog. right here’s what I suggest doing to discover themes that may be the right healthy: research the weblog to have in mind its goal viewers and what most articles are about. You don’t want to be pitch issues they recently lined. study more about their product and company. What tone of voice do they use? What form of audience are they making an attempt to appeal to? Browse all blog posts to locate these with good social media engagement. Use them to offer some thing equivalent and to stress that you just carried out an in depth analysis of their blog. BuzzSumo will help you get a hold of this listing quicker: 5. personalize. With e-mail pitches, there’s no such factor as too a whole lot personalization. personally, I choose to use it on the very end of my electronic mail. for instance, i can use the “P.S.” element of my e-mail to write something like, “I fully consider your fresh submit about hyperlink constructing the place you wired that you simply deserve to earn hyperlinks. loads of hyperlink builders neglect that hyperlink earning isn’t hyperlink begging.” We these days obtained accredited to make a contribution to a blog because of my colleague’s pitch that blanketed a reference to her and the recipient’s shared love of Brazilian cuisine. It was an avenue to focus on fun issues akin to trip and tradition—whereas additionally constructing a relationship. listed here are a few more assistance: find whatever that you simply both can relate to. Browse the editor’s Twitter or LinkedIn feed. if you share areas of professional interest, attend the same conferences, or are fans of the identical blogs, mention that for your pitch. point out the content that you liked. spotlight the articles that attracted your attention the most on their blog. Emphasize that some of those articles impressed a number of issues on the list that you introduced to your pitch. let them understand in case you’ve recently shared their content material. consist of a hyperlink to your social media post as proof. 6. Use the vigor of humor and creativity. Humor is a fine technique to build rapport and stand out. as an example, I absolutely love how the sender below showcased capabilities and personalized with essential language: Even observe-up emails turn into extra bearable with a mild contact of humor and creativity. here’s a good instance of the use of humor to seize an editor’s attention via a observe-up email: 7. Use distinctive channels for comply with-usa4da1a46ec20cf93ee5c846a51e04f0ed)Be creative with observe-ups—don’t restrict your self to electronic mail outreach. as an instance, that you may are trying to join by way of LinkedIn or Twitter as smartly. What I’ve found peculiarly handy is doing right here: Sharing a contemporary put up from their weblog on Twitter or LinkedIn (depending on which social media systems the editor is most lively on). whereas doing so, don’t neglect to tag the editor and enterprise. as soon as the editor has reacted to this SMM shout-out, send a follow-up e mail as soon as possible. When following up, preserve it short and easy. The idea of a comply with-up e-mail is to provide an editor a friendly reminder that your e-mail is still sitting of their inbox with no reply. One to 2 comply with-united statesis completely fine, but from now on and you risk becoming stressful or viewed as unsolicited mail. Congrats, your pitch become accredited! What’s next? listed here are seven the way to improve your chances of getting published. 1. birth with a detailed outline and send it to an editor for a review. When possible, all the time start with an outline (except a full draft is expected or already authorized). We always send an outline to the editor for approval, although we weren’t asked for it. an outline helps prevent pointless edits or rewriting of complete sections. To make lifestyles simpler, let me share exactly what a detailed outline should seem like: It contains the entire headers and subheaders that you just’re planning to cowl. It comprises examples and facts the place critical. It has a number of brief sentences under each area. right here’s an example: 2. Add as many inside hyperlinks as viable. Naturally, when visitor posting, you’re going to need a link for your self. however as you write your draft, which you could impress the e-book you’re writing for via together with inner hyperlinks to their web page. adding internal hyperlinks from the publication indicates you’ve done your homework and naturally helps enrich their search engine optimization in the manner. are attempting and consist of 6–8 links from their own content material. three. consist of professional charges and real-life examples. Bonus facets if you’re in a position to get in my opinion sourced quotes. Pulling costs from the proper of Google search doesn’t add lots price to a post, and it’s a quick way to create “me too” content. in case you’re active on social media, ask your followers in the event that they have any expert advantage to share for an article. Quoting experts on the field count number you’re writing about establishes have confidence and might enrich brand loyalty as smartly. It’s a good deal stronger to have “too many” prices and reduce some out than now not include any in any respect. 4. Add screenshots of the tools you mention. in case your article is about the “5 most beneficial SaaS equipment,” for example, encompass 3–four screenshots of using that tool. Screenshots aid make the piece pleasing (versus taking images from other commonplace blog posts on the area). 5. consist of exciting photos. Don’t use the identical inventory photos that get reused time and time again. that you can discover free exceptional images on sites reminiscent of Pexels or Unsplash. (assess TinEye to consider past usage.) are attempting and use pictures that add to the article with out being cliche or over achieved. moreover, can use equipment like Canva to create exciting pictures. Canva has a whole lot templates to place an honest design collectively. whereas the e-book will seemingly edit or make the closing call on photographs, including them for your draft makes their life less complicated. 6. Watch your external links. together with external hyperlinks to your publish can aid enhance the best of your article, however don’t simply add hyperlinks for the sake of including links. each hyperlink you include should still enhance the piece. stay away from linking to content that isn’t critical. here’s peculiarly critical when making an attempt to get hyperlinks to your own brand. whereas most publications permit a link or two, including eight links is overkill. When unsure, always ask the ebook you’re working with about their coverage. 7. keep on with your closing dates. (a.k.a. Don’t ghost!) no matter if it’s a deadline in your define, draft, or a revision, stick with your notice. Delays on your guest publish might outcomes in an editor going with a distinct writer and squander your opportunity. not to point out, lacking time limits will make it almost unimaginable that you can visitor publish for that site again. if your skill to hit a closing date alterations, let the editor understand as quickly as feasible. (Most editors remember that things come up.) Do. not. Ghost. Conclusion during this publish, I’ve shared tried-and-proven methods and approaches for nailing your visitor running a blog outreach. whereas there’ll all the time be rejection, following these steps will boost your chances of success: find the correct publications to pitch. reach out to your community for visitor posting alternatives. personalize your outreach. comply with guest submit instructions. deliver an outline on your article. Add interior and external hyperlinks as well as entertaining pictures. Hit your cut-off dates..




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