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White paper templates: Our favorites + how to create your own To everything there is a season, and when content entrepreneurs want an asset for lead nurturing, they frequently flip (flip, turn) to white papers. a protracted-kind type of content material, white papers can also be high-performing assets for all styles of brand desires, even if customer schooling, concept leadership or lead generation. youngsters, it takes much more work to submit a white paper than it does a blog put up. while you should be would becould very well be capable of churn out blog posts like clockwork, white papers commonly entail loads of long-established research, knowledgeable writing and design formatting. want help establishing a extra iterative system for developing white paper content? trust the use of white paper templates. We’ve picked out a couple of of our favourite templates, however before we get to these, let’s back up and verify what makes a very good white paper in enhanced aspect. what is a white paper? You may get a different answer to the above query counting on whom you ask. for example, in monetary functions or government a white paper is typically an in depth coverage doc that can attain as much as a hundred pages. in the content material advertising and marketing world, a white paper is plenty shorter. a regular advertising white paper stages from 5 to 10 formatted pages. youngsters, it retains many of the identical themes of original analysis and extrapolation of the field matter. in keeping with SEMRush, white papers have been the sixth-most usual content type that marketers produced in 2019, tied with eBooks. The added length enables your content advertising and marketing group to dive deeper into the advantages of your items and capabilities or a particular trade style that you just need to lean on. Why write a white paper? in case you really want a motive, listed here are a couple: essential B2B advertising and marketing cloth White papers are specifically effective content assets in B2B advertising. items and capabilities oriented toward organizations may wish extra space for explanation than a blog post. enterprise potentialities will seemingly ask for greater details on items and services – which that you could effectively carry through a white paper. In a 2019 survey on B2B content material marketing from Demand Gen document, fifty six% of respondents mentioned white papers had been valuable early-stage content pieces; 33% noted the same about white papers as mid-stage content. perfect gated asset email addresses are gold for content entrepreneurs, and many on-line users are willing to trade their info for a imperative white paper. As such, white papers can be effective lead era tools. reckoning on your distribution approach, you may also opt to gate the white paper on a landing web page with a fill-out form. just ask for just a few bits of suggestions, like identify and e-mail address. Too many questions — e.g., business, role, place — can create an improved barrier to downloads. extremely shareable in the event you produce content, you ideally want readers to share your belongings with others. White papers, as the Demand Gen file discovered, are in reality the undoubtedly category of content material to be shared with colleagues. fifty five% of respondents spoke of they shared white papers, more than the quantity who said they shared webinars, case reviews, video content and infographics. whereas a white paper may additionally not automatically strike you as a shareable asset, a neatly-crafted white paper can unfold like wildfire on social media or inside knowledgeable circles and boost your company cognizance. 5 steps to publishing a white paper Having a white paper template goes to make the artistic manner that a lot less difficult. And once you discover a pair favourite templates, the procedure may be even more streamlined, allowing you to constantly produce exceptional white paper content material. extra on that in just a little. until then, listed here are some basic steps to publishing a white paper. 1. define your goal viewers who’s studying your white paper? more importantly, who’re the readers you want to be analyzing your white paper? As with any other content material class, white papers need a target audience. earlier than doing any writing, your crew should define the most desirable reader and their motivations. Your goal viewers can be C-suite executives, branch heads or procurement resolution-makers. in spite of everything, have a concrete definition of your viewers in hand earlier than doing anything else. 2. Do the analysis Readers predict extra from white papers, even if deeper insights or thought management they can’t find any place else. a pretty good white paper will bring on these expectations. Your advertising and marketing crew will deserve to roll up their sleeves and do some original research to talk knowledgeably about the subject matter. This might also entail inside interviews together with your product leads or different field count number specialists. At a minimal it skill amassing an array of sources to again up your white paper. three. end with a flourish White paper conclusions give you an opportunity to make an affect on readers. they have got invested their time, and by using the end are expecting a close that summarizes every little thing neatly and offers them with key takeaways. Put as plenty effort into writing conclusions as you do your introduction – and don’t neglect calls to motion. CTAs need to be clear, particular and primary to the white paper. 4. format the copy with design points The white paper design you select will have a massive impact on how the content is got. White papers can absolutely be artistic documents, now not simply droll pages of chunky text. a minimum of, comprise your manufacturer color scheme into the white paper format. but also consider adding: Pull quotes. pictures/pictures. Illustrations. Charts and graphs. Design elements will now not handiest assist destroy up the replica, but also enhance key takeaways you want to galvanize upon readers. 5. verify your distribution method First off, choose the file class to your white paper. PDF is likely the most general file layout, however be aware medical doctors may additionally also work. if you layout your white paper in HTML5 or Adobe InDesign, besides the fact that children, that you would be able to add interactive design aspects that carry your content material to lifestyles. when it comes to advertising channels, consider about distributing your white paper through e-mail campaigns, social media or as a “thank you” for attending a webinar. always be sure to construct out a touchdown page and a kind on your white paper to bring together lead suggestions. Our favorite white paper templates Templates can assist speed up your inventive system. You may even have your own inside templates that have company guidelines inbuilt. in any other case, if you’re trying to find an excellent white paper template, we now have a couple of in mind: Venngage Venngage has a wide selection of templates, with many designed for selected applications, including content material advertising white papers and human components white papers. which you could try their website for the whole complement of white paper templates. you can entry some with a free account, while others require a top class account. Lucidpress Lucidpress has a whole bunch of content templates, and a handful of white paper templates. We like these as a result of the balance the templates give between reproduction and design facets. that you can sign up with your electronic mail handle to customise the template. Visme Visme is another issuer of templates, with just a few white paper codecs that truly trap the attention. Like with other suppliers, you’ll need to register for a free account, notwithstanding most Visme templates are top class. if you do upgrade, you’ll get entry to quite a number templates that present outstanding visuals that can bring your replica to the subsequent degree. Pinterest trying heading over to Pinterest and searching “white paper templates.” You’ll get lots of outcomes for white papers of all types. that you can add on other key terms like “B2B advertising” or “company coverage” to find white paper templates particular to your use case. Create our own white paper template if in case you have satisfactory inside materials, believe about creating more than a few white paper templates. Investing the hassle now can cause more seamless content production down the road, including quick generation of white papers to respond to latest routine or clarify product updates. just be sure that your template elements: a cover page. A desk of contents. An introduction. leading reproduction pages with branded facets. A conclusion with a transparent CTA. An ending “contact us” page. be certain to have your colour scheme interwoven right through the template, and leave particular space for pictures, visuals, customized illustrations, charts and different design elements. whatever thing template you decide to make use of or develop to your personal, make certain to make first rate use of it. White papers are effective content types for all consumer demographics and helpful lead gen tools — but best in the event that they are excessive first-rate and centered. Templates help you extra continuously create at that level. White Papers continuous part Modulation for GPS Codes: cutting back Out-of-band Emissions and enhancing RF/DC efficiency NEW! this text discusses a way of applying primary continuous phase modulation (CPM) innovations to the GPS/GNSS navigational device in such a way as to be compatible with legacy gadget, whereas reaping the merits of enhanced spectral and DC effectivity. consideration is given to the enjoyable necessities of a GPS or different navigational equipment that differentiate it from a conversation device. a way is presented that each continues the spectral efficiency of CPM and is still in compliance with correlation loss and holding the first-rate of the correlation function in legacy receivers. This work primarily specializes in the design of a CPM edition of the BOC(10,5) sign, however also contains outcomes for the C/A and P code modulation. Hardware trying out of the CPM version of the BOC(10,5) sign amplified with flight-like HPAs demonstrates that the predicted spectral efficiency is achieved whereas presenting more desirable DC effectivity over the everyday BPSK waveforms. Honeywell has expanded into business / industrial markets and is now transport two new non-ITAR IMUs correct for navigation and control purposes. no matter if the platform is autonomous or manned, and even if it operates in the land, sky, or sea, the IMUs featured in this white paper are designed to meet the platform wants of a variety of industries — together with agriculture, automotive, communique, development, energy, inspection, mapping, marine, mining, robotics, surveillance and transportation. Harris & GPS expertise: Evolving a world Utility Ingenuity to e book Your experience Authored via industry expert James Phelan, this white paper documents Harris’ previous, current, and future efforts to help united states dominance during this crucial international utility. From waveform era to transmission, command, and control to specific timekeeping know-how you’ll learn how Harris continues to develop technologies that apply particularly to the GPS constellation. TerraGo’s Definitive guide to Sharing GIS Maps 6 premiere Practices for Sharing Interactive Maps with anyone, anywhere From paper to PDF, from GIS to the cloud, the ability to share maps with people outside the office has changed dramatically over the ultimate decade. With the upward push of net capabilities, cloud computing and cellular devices, there are extra ways to share maps than ever before. This e-book suggests you how to: retain handle, boost portability, enhance accessibility, be sure collaboration, guarantee offline availability and archive map records. The Definitive book to GPS statistics assortment 5 motives to change Proprietary GPS Handhelds with a modern, cell answer This book turned into written to help companies depart the previous at the back of and be part of today’s cellular revolution. listed here are five compelling motives for operations managers to modernize their container information assortment workﬂows, free their box people from the shackles of proprietary GPS handhelds and faucet into the big benefits of up to date expertise. The definitive e book covers the following areas: cost, hardware, utility, facts and productivity. Sparton: RE:imaginative and prescient: a brand new Paradigm for Mid-Lifecycle Design adjustments For a long time, the standard belief became that replacing key components all the way through the mid-lifecycle design was without problems too costly and burdensome — and that any adjustments in product design would should wait until the subsequent technology. these days, technology is altering too quickly to attend until the subsequent technology of a product to add new capabilities and to chance dropping a competitive aspect or, worse yet, to risk the introduction of a brand new product that is already obsolete. fortunately, there are different alternate options. With the right alignment of partners and suppliers, a mid-lifecycle part change can really provide each more suitable efficiency capabilities and can charge reductions. In our white paper, “Re:vision: a brand new Paradigm for Mid-Lifecycle Design changes,” Sparton organization explores when and why a mid-lifecycle component change makes sense. Exelis: The threat of GPS Jamming The global Positioning device (GPS) has become a ubiquitous “utility” aiding critical infrastructure relied on by using many throughout all industries. at the start developed for offering precision navigation and timing to the united states armed forces, society has hastily developed a powerful reliance on GPS suggestions in many facets of existence including transportation, communications, and financial transactions. Loctronix: Assuring continuous high-performance PNT: solutions for GNSS Challenged/Denied Environments Assuring continuous excessive-efficiency Positioning, Navigation and Timing (PNT) in GPS/GNSS-challenged and –denied environments poses a important difficulty for mission designers and undertaking engineers. How do you calculate PNT in case you cannot acquire satisfactory indicators, if alerts are blocked or degraded or if you are beyond sign range? How were you aware, in theaters of battle and other combatant situations, if the alerts you’re receiving are real or counterfeit? What can you do if the PNT indicators are blocked, deliberately or otherwise? Symmetricom: leading edge technology permits a Chip Scale Atomic Clock The Symmetricom QUANTUM Chip Scale Atomic Clock (SA.45s CSAC) gives you the accuracy and balance of an atomic clock to transportable applications for the primary time.Atomic clocks have enabled a global where extremely-actual timekeeping is now mandatory for communications, navigation, sign processing and many different functions vital to a latest functioning society. however, as smaller, lighter and extra power effective — in other words, greater portable — types of these programs have emerged, atomic clocks themselves have not adopted the same vogue lines. Why no longer? Averna: increasing GNSS testing with multiple Synchronized signal Recorders with a view to tremendously extend recording bandwidth, you could set up dissimilar tightly synchronized recorders in the field. Averna studied the instance of two RP-5300 recorders (2×50 MHz channels every) that were synchronously inter-related to form a virtual recorder with complete bandwidth of 200 MHz. down load this white paper to study more about the right way to extend GNSS spectrum insurance by way of capturing RF signals from all GNSS orbiting satellites, then storing and enjoying the signals lower back in the lab to accelerate receiver checking out. Peterson Mobility options: area-based mostly advertising document “vicinity-based mostly advertising: the key to Unlocking probably the most value within the cell advertising and placement-based services Markets” Written with the aid of: Lisa Peterson Rob GrootEdited by using: Matteo Luccio The authors provide perception on the states of the LBS and cell advertising/advertising markets within the united states. They explore the evolution from subscription-primarily based LBS against free LBS and what is essential to make an advert-funded business model work. They discuss the benefits of bringing together the area of LBS and that of cellular advertising and marketing/advertising to create LBA. They further clarify what the stakeholders available in the market — buyers, advertisers, and the ―enabling corporations (suppliers of LBS content, functions, and structures) — stand to gain from LBA. ultimately, they discuss what aggregate of applied sciences, company models, and strategies, need to align to unleash LBA’s market competencies and why LBA is the path to creating extra cost in each the LBS and cellular promoting segments. solid Navigation: The F-sixteen/cast-3000 When the want arises for a gadget to support H764G/LN100G integration and examine or per- kind dynamic checking out of JDAM geared up F-sixteen plane — forged has the answer. forged Navigation has developed the solid-3000 to give the tool to support your whole integration and verify necessities. With a proven music listing of lowering navigation techniques integration charges, improving H764G/LN100G integration success, helping flight look at various planning, reproducing flight effects, offering JDAM integration and examine help, the cast-3000 is the answer. solid Navigation: Guided Munitions testing/JDAM forged Navigation lately proven the means to operate dynamic floor checking out of GPS/INS guided munitions including the Joint Direct attack Munition (JDAM) and extended range Guided Munition (ERGM). The forged gadget provides coordinated GPS and inertial records to the weapon’s navigation programs concurrently with the launch platform’s navigation gadget. This makes it possible for checking out of the whole weapon equipment interface. The initialization information and the switch alignment records are communicated from the launch platform to the weapon and the weapon’s navigation parameters are amassed whereas both the weapon and the plane are executing the same simulated motion. Esri: ArcGIS enterprise protection: delivering cozy solutions valuable enterprise security may also be a problem for the IT architects and safety experts who design, deploy, and support mission-critical solutions. while contemporary business advancements, in particular in the areas of web services specifications and features-oriented architectures, are assisting architects to greater effectively meet their safety ambitions, these new capabilities are additionally contributing to an already complicated set of protocols, equipment, and architectures. download our whitepaper. KVH Industries: An update on KVH Fiber Optic Gyros and their benefits Relative to different Gyro applied sciences NovAtel: SPAN expertise NovAtel’s SPAN expertise tightly couples OEM precision GNSS receivers with robust Inertial dimension contraptions (IMUs) to supply legit, at all times available, place, velocity and perspective — even through short periods of time when satellite signals are blocked or unavailable. Symmetricom: industrial Time-Scale system Symmetricom’s multi-clock turnkey system provides a real-time native UTC time scale and may also follow essentially the most accurate GNSS and SatCom suggestions for measuring offsets between geographically dispersed clocks. as the international usual time scale, familiar Coordinated Time (UTC) is the composite of clocks during the world. The time of every clock is stated to the international Bureau of Weights and Measures (BIPM) using both GPS typical view (CV) or Two-approach satellite tv for pc Time and Frequency transfer. country wide laboratories also compute a local time scale urged to trust UTC unique as UTC (local). local UTC time-scale methods have state-of-the-art frequency balance, section noise efficiency, and device availability. To be integrated in UTC, their inside clocks can not themselves be recommended with the aid of UTC and the CV statistics need to be calculated and mentioned to the BIPM in keeping with its published formulation and layout. The Symmetricom Time-Scale system meets these necessities the usage of Symmetricom manufactured commercial timing items. compared to other options, Symmetricom presents faster deployment, lessen possession expenses, greater product first-class, spare ingredients which are less demanding and cheaper to get, and a single element of responsibility for all device assist. Hemisphere GPS: Crescent Vector OEM Board photo Design features In a cell-first, human-first world, user experience is every thing. serps prize seamless, responsive website design across all device kinds, and our photographs team ideates, creates and consults on branding, wireframes and mockups so that you rank greater in search engines and best serve web site visitors. Optimized net copy, improved website speed and consumer-friendly functionality flip your web page into an interactive digital lab that serves your target viewers. It also units the stage for experiential and artistic design and different types of visual communique, like interactive quizzes, animated facets and greater 3-D renderings..